© Reuters. FILE PHOTO: The logo of Santander bank is seen at a branch in Mexico City, Mexico April 12, 2019.REUTERS/Edgard Garrido
By Valentine Hilaire and Noe Torres
MERIDA, Mexico (Reuters) – The Mexican arm of Spain’s Banco Santander (BME:) plans to launch digital lender Openbank by the end of March 2024 to offer checking accounts, credit cards and other services over time, the head of the local unit said on Thursday.
“We need to ‘tropicalize’ it and make it fit for the Mexican market and regulation,” Santander’s Mexico country head Felipe Garcia told Reuters in an interview, adding that because the digital bank already operates in Argentina and some European countries the operation will not be starting from scratch.
Mexico was an attractive market for the digital lender because it had a relatively low level of banking penetration compared to other Latin American countries and a very young population, he said, with the launch poised to help integrate more people into the financial system.
Garcia did not say how much Spain’s biggest bank would invest in the move.
Santander last month valued its Mexican business at around 8.1 billion euros with the launch of a voluntary tender offer to acquire shares it does not own, a step toward its de-listing.
The unit is Mexico’s third-biggest bank by the size of its credit portfolio and managed some 810 billion pesos ($43.23 billion) at the end of last year, according to data from the national banking regulator.
Its shares closed Thursday at 24.20 pesos, a slight gain of 0.12% from the day before.
($1 = 18.7385 Mexican pesos)